FAVE Questers

FAVE Questers is a group of young women who are passionate about embracing the beauty of nature, nurturing their spiritual connections,and fostering personal growth. The group focuses on hiking and other exploration endeavors. It is a subset of the Opus Dei group, FAVE (Foundation for Angeles Values Education).The primary audience consists of young women in the Philippines seeking a supportive and adventurous community where they can bond over nature, spirituality, and personal development.

The brand essence embodies a profound appreciation for the natural world, fostering a deep spiritual connection and a commitment to personal growth. It encourages individuals to explore and adventure in nature as a path to evolve, develop, and seek higher meaning in life. I was specially hand-picked and tasked by one of the founders to create a brand identity that keeps in mind the target audience, the brand essence, as well as my personal and unique twist. I wanted the brand to look clean and accessible to appeal to adventurous women.

To encapsulate the themes of adventure and spirituality in the logo, I incorporated mountains, the sun, and a harmonious blend of purple and pink hues. My main inspiration for the logo is hiking/boys scout badges and stickers seen whenever you reach a certain part of a hike.‍

Sharp sans, a modern and clean typeface was used for versatility. In utilizing Sharp Sans, FAVE Questers communicates a message of modernity and accessibility, inviting all to join in their journey of exploration and growth. For the brand colors that are used on the logo and the rest of the visual presence of the brand, I used different shades of purple to convey spirituality and femininity. The color yellow is also used to convey joy because it contrasts well with purple.

The Facebook page banner is designed to effectively communicate the group’s core identity to all visitors who land on it. This is achieved through a prominent and bold tagline, complemented by a captivating nighttime campsite photo that communicates the brand's potential activities.

These are the social media posts used to promote FAVE Questers on the Facebook page. Some posts are used to inform the Quester community. The brand colors and logo are constantly used to keep the brand's consistency.

FAVE Inc. had the pleasure of working with Marius, and we must say that he is a true gem to any company. He is a young and very talented graphics designer with an unparalleled creative flair. Marius consistently delivers world-class designs that not only meet but exceed expectations. What truly sets him apart is his results-driven approach and exceptional responsiveness. He has an uncanny ability to understand the client’s needs, making the collaboration a seamless and enjoyable experience. If you’re looking for a graphics designer who can consistently go above and beyond, Marius is the one you need.

-FAVE Questers Founder, Oct 11, 2023